Thursday, December 27, 2012

MAKE OUT 2013: Action Plan

MAKE OUT 2013: The Plan

I'm Lauren Day. I'm a Makeup Hoarder. 

I'm the girl that was once a tom boy who never wore makeup and I've become the girl who has too much makeup - more makeup than I could ever need or wear myself. I always wanted new makeup, more makeup, more beauty items, I bought too much. Some items I have bought still remain un-opened. My makeup collection now occupies 4 rooms of the house; my bathroom, my bedroom, my dining room and my spare room (makeup storage / junk room!) I even have whole storage systems that hold makeup items that I "don't use anymore". My makeup is OCC! Out of control, baby!  I need an intervention!

So, I have made the decision to join PinkSoFoxy's Make Out 2013 movement. 

Christine from PinkSoFoxy is restricting herself to only 10 makeup purchases for whole year (2013). For myself being a Pro Makeup Artist, Beauty Blogger and yes I admit it Makeup Hoarder I need to give myself more room than just 10 purchases. However I want to also throw out makeup as part of my Make Out 2013 - in the hope I can downside my makeup collection by the end of 2013. So here are my rules for my Make Out 2013 Beauty Mission. 

Make Out 2013: My Guidelines

Duration: December 2012 - December 2013 (13 Months) 
Mission: Thoughtful minimal makeup purchases + Shopping our own Beauty collections
Rules: set your own allowances and exceptions
Result: Save money + reduce our beauty collection + stop bad spending habits  

  • Use up and throw away 10 products per month 
  • Re - organise makeup/beauty collection - check monthly  
  • Clean my ALL brushes once a month (don't be lazy Lauren!) 
  • No Nail Polish purchases (except O.P.I by Mariah Carey) 
  • No Perfume purchases (except Mariah Carey fragrance)
  • 3 makeup purchases per month  (foundation, lipstick, mascara etc)
  • 3 beauty purchases per month (body lotion, skincare, nail care etc)
  • 3 hair care purchases per month (shampoo, hair gel, hair spray etc)
Excluding from Make Out 2013: 
  • Personal Care -Toothpaste, feminine hygiene products, hand soap etc
  • Natural Beauty - like coconut oil, lavender essential oil etc
  • Makeup Artist Essentials - makeup/nail polish remover, cotton tips, brushes etc
Failure is not an option! 

My MAKEOUT 2013 Video: Plan of Action 

PinkSoFoxy Make Out 2013 Video: Lifestyle Makeover

Friday, December 21, 2012

MAKEUP TUTORIAL: Purple Sparkles

Purple Sparkles

I joined forces with NYCGeorgette and Rosie from The Beauty Files to create a Beauty on a Budget holiday inspired look using only cruelty-free drugstore makeup brands. My New Years Eve party makeup look was inspired by the glitz and glamour of my hometown, the Gold Coast.

Products featured in this look: 
  • NYX Jumbo Eye Pencil - Milk (white) 
  • NYX Jumbo Eye Pencil - Purple Violet 618
  • NYX Single Eyeshadow - Luxor 94
  • NYX Single Eyeshadow - Dust Sparkle 131A (used as a cheek highlight) 
  • NYX Eyeshadow Palette - For Your Eyes Only - Mysterious Brown Eyes
  • NYX Eye Pencil in Seafoam Green 908
  • NYX Megashine Lip Gloss in Gold Pink 131
  • Wet n Wild Color Icon Eyeshadow Collection - Petal Pusher 
  • ELF Contouring Blush and Bronzing Powder 
  • Essence Lipliner - Satin Mauve 06
  • Sugar Baby Glitter Eyeliner - Purple Rain

Lauren's Holiday Makeup Tutorial:

Tuesday, December 18, 2012

HOW TO: Depot NYX Jumbo Pencils

NYX Jumbo Eye Pencils
How To: Depot NYX Jumbo Pencils 

Hello Beauties

It's How To Tuesday! So it's time for my latest how to beauty video... in this episode I discuss the major dilemma of the having too many NYX jumbo pencils in your makeup collections. 

The Benefits: 
  • Works very well as an eyeshadow base! 
  • Long lasting highly pigmented colour 
  • 32 shades to choose from (a rainbow of vivid hues)
  • Creamy glide on formula

The Dilemmas: 
  • Very difficult to sharpen because it's designed to fit with NYX Sharpener 
  • Sharpened excess product gets trapped in sharpener (unable to use this) 
  • Plastic cap often splits and breaks (or you lose it) 
  • Base of the pencil casing falls off (often the glue unsticks over time) 
  • Product seems to never run out! (extremely long lasting i.e The Terminator) 

NYX Jumbo Eye Pencils $4.50

NYX Sharpener $4.50

Cruelty- Free  *NYX Cosmetics is Cruelty-Free! They do not sell their products in China! :) 
The NYX Jumbo Eye Pencils are not Vegan as they contain beeswax and carmine. 

I choose to depot some of my used NYX Jumbo Pencils because for several reasons: 

  • Multiple application methods - slim pencil, eyeliner brush, cotton tip or finger tips! 
  • They last longer as the product is stored in an air tight container. 
  • No sharpening needed - Yippee! 
  • Saves room in your makeup case especially if you depot into stackable containers

My NYX Jumbo Pencils Colours:
  • Hot Pink a medium fuchsia pink 
  • Strawberry Milk  a pearly pink
  • Gold a yellow/orange gold
  • Black Bean a rich black
  • Milk  a true white
  • Purple Violet a purple violet
  • Ice Mocha a frosty deep cool bronze

Watch me discuss the NYX Pencil dilemma and my step by step depotting demo: 

Saturday, December 15, 2012

SOCIAL MEDIA: New Myspace 
Rebuilt. Redesigned. Reinvented. 

Today I received the email I have been waiting for all year! My invite to join the New Myspace!  Being a social media manager and former user (back in the day!) I was so excited to see this brand new re-invented social media platform! 

The old Myspace still exists, so don't worry your profiles are still there (yes even after all these years!). However the newly redesigned Myspace simply called New Myspace is located at and signing up gives you style url to match! (mine's It's not connected to your old profile... it's the new you! 

I signed up straight away - of course! Registering for a New Myspace is simple... however at the moment you need an invite - so go to now and enter your email address to get your invite. After receiving the email invite click on "Redeem Your Invite" button you will be directed to the New Myspace website, so you can start setting up your new profile. You can register for your new profile using a username you select or signing in with twitter or Facebook or even your old profile - lots of options there! I chose to get my username (laurendaymakeup). After filling out the sign up form  (it literally takes less than 1 minute) the Stream launches (their homepage) and your directed straight to your profile and the New Myspace starts guiding you to start decking out your profile. 

I started with a (square) profile picture - I added this first - okay easy! - Next I saw the about/description - I filled this out with all the usually details I have used on twitter and instagram. There's a 150 character limit (just like Twitter/Instagram) - so copy and paste from your twitter or instagram bio if you need to. But you'll notice when browsing profiles - many artists only have a few words to describe themselves or a tagline - Mariah Carey's says "Citizen of the World Dahhhling!". 

Next I added my location - Don't skip this step because it adds all the fans (thats you!) to the world map! Then I added my website url and viola! Profile almost complete. After a few minutes I noticed the search feature (magnifying glass icon) and typed in Justin - looking for Justin Timberlake's profile so I could follow him. I found him so quick with the amazing new SEARCH feature - it's revolutionary! I noticed when I scrolled over his profile picture a double circle icon appeared - I clicked it and now we are connected! A wonderful feature addition to make this a totally new experience - the follow or subscribe feature we are used to is now referred to on the New Myspace as "connect".  No more "friends" or "followers". 

After connecting with 8 or more people it was time to set up my Top 8. This was so easy and very quick. Plus... I was pleased they kept this feature the same from the old Myspace. An old favourite! I found and connected with some of my favourite music artists - Mariah Carey, Tyrese, Taylor Swift, and of course Justin Timberlake. 

Justin acquired Myspace back in June 2011 in a $35 million dollar deal which now makes him the co-owner of Myspace along with Specific Media Group. Myspace headquarters are location in California (the social media start up centre of the world!) and currently has 200 employees. It seems that ever since Justin Timberlake got involved last year Myspace has been working on the New Myspace - reinventing, redesigning and rebuilding the website  into the newest most modern social media platform ever! 

One thing you'll notice instantly when your browsing the New Myspace is the visual layout along with their chic simple and very stylish new design. It has such a modern - even futuristic feel to the website - it's like a brand new social experience for music fans!  The New Myspace is all about MUSIC! Connecting with your favourite artists, listening to music (for free and unlimited), making your own Mixes (like a playlist or photo album) and sharing photos and posts. You can also "connect" with your friends (although there is no "find my friends" feature like other platforms have). The best feature is finding and listening to your favourite songs - and the whole song (not a 90 second snipped that iTunes offers) and it streams seamlessly without buffering  - a key feature iTunes and Spotify are missing! Plus you can even watch music videos with one simple click... They are right there on the artist's profile - no searching needed like Youtube. Ok so the video quality isn't great - however the video plays without you having to wait for the data to load like you do on Youtube and it's ad free! 

Each Artist's profile features songs including their Top 10 Tracks (most popular songs) and music videos, photos, events and mixes. One feature I also love is "Top Fans"! Can you just imagine the possibilities of connecting with fans instantly? No searching, there all just right there... Very awesome indeed! 

(the tracks with circles next to them are songs I connected to my new Myspace profile.)

So you've set up your new profile, found some of your favourite artists - what's next? Well I soon discovered you can personalise your profile even further by adding a background image (a cover image - 1024 x 768) to personalise your page, adds character - oh and make it pretty! :) You can also add a profile song (just like the old days!) which is so simple to add - it only takes a few seconds. This song can be changed as often as you like - you don't even need to be on your profile page there is an option next to every song to make profile song. 

The whole layout is revolutionary with a horizontal scroll option (instead of the classic vertical scroll most websites have). The main Myspace bar at the bottom of the screen has links to your profile, notifications, messages, discover option plus the music player and search feature. Scroll your mouse over it to reveal your most recently view music videos or songs your listened to and access your queued items! 

Remember the old Myspace days trying to find your friends? The search feature was the worst! Well the reinvented New Myspace has possibly the easiest new SEARCH feature of any website I have ever seen! You simply just start typing - anywhere and the white search screen "Search Myspace" pops up over the top of your profile or page. The word you type in is so large - remember I said it was all about the visuals - and the results are generated within 3 - 5 seconds you don't even need to press enter!  Beat that Google!! 

Overall I am blown away by the New Myspace - it's truly incredible! I hope EVERYONE joins! It's by far the best social music platform the world has even seen! Watch out iTunes! 

New Myspace key features:

  • CONNECT - replaces "friends" - connect with music artists and people
  • MUSIC - it's all about the music - artists, songs, videos and albums
  • SEARCH - new search feature is so easy and quick - just start typing anywhere 
  • LAYOUT - horizontal scroll - it's left to right - no vertical scroll
  • JUSTIN - Justin Timberlake co-owns Myspace now. Awesome!
  • LISTEN - listen for free, full songs and remixes with no buffering
  • PROFILE - profile pic, cover image, 150 character bio, profile song, location, website. 
  • TOP 8 - feature your top 8 people (friends) or favourite artists on your profile. 

Request an invite to join the NEW MYSPACE:

Watch me talking about the New Myspace: 

Friday, December 14, 2012

Day in the Life: Farmer's Markets

DAY IN THE LIFE: Farmers Markets 
{ December 13th }

Every Thursday I always look forward to my weekly trip to the local farmer's markets. Today I took $20 to the markets to get a few of my favourite fresh fruit and veggies. 

My favourite find at the markets was the gorgeous fresh Pink Lady and Royal Gala unwaxed apples I found at this new stall. The stall seller was so nice and friendly and he told me that because apples (my favourite fruit) is currently out of season, the apples sold in the supermarket are often snap frozen and by the time they end up on the supermarket shelf they are up to 18 months old. The apples he was selling were more expensive but they were fresh and not sprayed with the preservative wax often found on supermarket apples, so they didn't have that glossy finish. Wow! All these years I associated a glossy apple to be a fresh apple - I  never knew farmers sprayed the apples to look like that (plus the wax makes them last longer frozen!)  I also picked up a bottle of super delicious cloudy apple juice. Yum! 

Day in the Life of LaurenDayMakeup: Farmer's Markets

Monday, December 10, 2012

BEAUTY TAG: 4 or More

TAG: 4 or More 

When I found this tag online I knew it would be such a fun video to record! I didn't realise until I was sorting out my makeup collection that I actually had alot of 4 or more products! I also discovered a strange pattern... Some of my all time favourites I only had 3 of, so I included those in this video as honourable mentions! 

Products featured: 

Lime Crime Lipsticks * *

Napoleon Perdis *
NYX Megashine Lipgloss *
NYX Lipliner Pecils *
NYX Jumbo Eye Pencils *
Essence Lipliners *
Revlon Colorburst Lipstick
Revlon Colorburst Lip Butters 
Revlon Colorstay Mineral Lip Glaze 
Makeup Geek Eyeshadows *
Too Faced Eyeshadow Palettes *
Mirenesse Velvet Lip Lift Moisture Shine *

Napoleon Perdis Color Disc *
NYX Eye Pencil *
Sugarpill Chromalust Eyeshadows * * 
NYX Round Lipsticks *
Mirenesse Secret Weapon Mascara
Napoleon Perdis DeVine Goddess Lipstick * 

* Cruelty-free * Vegan

Pretty Pink Pout 
To create this fun bright fuchsia lip look I first lined my lips with Essence lipliner in Cute Pink, then applied my Lime Crime Lipstick in Centrifuchsia and finished with NYX Megashine Lip Gloss in Dolly Pink. 

Pink Style 
I'm wearing my Strawberry and Vanilla Coffee SMILE tee by Javaboi Industries
Earrings by Diva. 

Watch my 4 or More Tag video here: 

Saturday, December 1, 2012

How To: Choose Cruelty Free

Save the Bunnies! 

So you have made the pledge to go Cruelty-Free - What next? Here's my guide to buying cruelty-free beauty products!

Refer to online Cruelty-Free Lists
This is your best and most reliable resource when it comes to purchasing only cruelty-free beauty products. There are 3 major companies that provide these lists. I refer to Leaping Bunny first as they have the most comprehensive list. I also check the PETA list however this can be a little tricky to find information quickly because of their navigation. But they do have a list of all the companies that do test on animals. 
If you're in Australia you will want to also check out Choose Cruelty-Free. This resource is great especially when looking for Australian beauty companies. 

Download the Cruelty-Free mobile apps
There are two free apps that I love for cruelty-free beauty shopping on the go! Leaping Bunny's Cruelty-Free app for iphone and android has all the cruelty-free brands right at your finger tips. Choose Cruelty Free also has a mobile app, which comes in handy for finding Australian brands that aren't listed on Leaping Bunny's list like Eco Tan. PETA also has a free app that I have on my iPhone too, although I don't use this one as much as the other two. 

Choose Cruelty-Free app                                Leaping Bunny app 

Read the Product Label 
Many companies will list on the product's labelling/packaging "This product is not tested on animals" or "cruelty-free".  Before purchasing a product read the label and look for the information. If the product has no information about animal testing then don't assume that it's not cruelty-free. Due to different laws in various countries some brands are unable to print on their product packaging that their product is cruelty-free for example Mary Kay was a cruelty-free company for over 40 years but never listed this on their packaging. So check the cruelty-free lists or companies websites for more info. 

official PETA logo

Look for the Bunny Logos 
Companies that appear on Leaping Bunny or PETA's cruelty-free lists get a cruelty-free license which they can use to help their customer's make the choice to purchase their products. Many beauty companies will also have bunny symbols on their products next to words like "cruelty-free". Beauty companies pay an annual fee for the use of the official bunny logos.  Look for these logos on products - it's one of the quickest and easiest ways to find out if a product is cruelty-free. Also some beauty brands will use cute (non-official) symbols of bunnies to catch your attention.... this is ok too but know that the brands that truly care about their customers and meet the strict criteria that Leaping Bunny, PETA and Choose Cruelty Free set are the brands they are allowed to use the official bunny logos. 

official Leaping Bunny logo     official Choose Cruelty Free logo

Look for the official Vegan Logo 
For a product to be classified as "Vegan" it must not be tested on animals and it must not contain any animal or insect bi-products. For example: honey, beeswax, lanolin, milk, carmine, etc. Many cruelty-free lists will also include a criteria that specifies that these "vegan" products must not contain any bi-products or ingredients from the fur industry or slaughter houses. 

official Vegan logo

Visit official animal testing policies
If you can't find a beauty brand listed on one of the cruelty-free lists and the product labelling has no information about animal testing, then you can visit the brands official website and look for the statement regarding their animal testing. You will find their policy usually in the FAQs section, about page or customer service page. Don't be surprised if the beauty brand doesn't list this information or make it easy to find. Companies like Revlon, L'Oreal and Maybelline don't want you to know they test on animals and therefore will not print a statement about their animal testing online. 

Email companies to ask if they are Cruelty-Free
So you have checked the lists, product packaging and the official website and can't find the cruelty-free info you need about a particular product or brand. Then you can always email the company and ask them directly if their products are cruelty-free.  Here are some examples of questions you might like to ask. 
  • Does your company test ingredients or finished products on animals?
  • Do you test ingredients or products on animals through a 3rd party?
  • Do your manufacturers test ingredients or products on animals?
  • Are you owned or affiliated with any companies that test products or ingredients on animals?
  • Do you/your parent company currently or have plans to market and sell your products in the Chinese market, which requires animal testing by law to sell in that country?
View my List of Cruelty-Free Beauty Brands that I support. 

Watch my How To: Choose Cruelty-Free video for more info and examples of cruelty-free product packaging. 

L'Oréal bought Urban Decay

The online beauty community is buzzing and it's not good! One of our (former) beloved beauty brands Urban Decay has been recently bought by L'Oréal. Although Urban Decay still remains (at this moment in time) a cruelty-free company, the billion dollar parent company that now owns it, L'Oréal is notorious for it's ongoing animal testing. L'Oréal doesn't even hide the fact that they test their products (and many of the products from the companies it owns) on animals in cruel and inhumane ways. Why? Because they choose money over morals - always! We all know in our heart that this unnecessary testing on animals is wrong, yet many of us (and I used to be for almost 10 years) continue to buy products that are tested on animals. Why? Because I guess that old saying out of sight, out of mind. You didn't see the rabbit that was poisoned to death, to create the new eyeshadow - the one you just bought because I saw a photoshopped celebrity endorse the product and thought I needed this new eyeshadow.... Even though you have hundreds of eyeshadows at home that probably work just as well. It's a vicious cycle and many of us get blinded by the media and the hype these companies like L'Oréal create just to get your money! Because at the end of the day, they are in business to make money and thats all that matters to them. 

Well I'm taking a stance and saying that enough is enough! Sure, so you think that one person can't change the world right? But many people can. And the more people who become educated about the harsh reality of this not-so-glamorous beauty industry the better! 

So L'Oréal acquired Urban Decay - what happens next? Well life is all about choices, so you can make up your own mind if you want to continue to purchase Urban Decay. But the way I see it - all the money I spend on Urban Decay is now going straight to L'Oréal. That means they will have even more money (and we are talking hundreds of millions here - because that's how popular Urban Decay has become) and have more money to spend on new product development which means more animal testing! So I'm no longer buying Urban Decay. I will be using up the products I already own and not re-purchasing them. And of course it goes without saying that I don't buy L'Oréal and I always try not to purchase products from the companies they own. 

When buying your beauty products, these are the companies to you want to avoid. 

L'Oréal owns these companies:
  • L'Oréal Professionnel
  • L’Oréal Paris
  • Kérastase 
  • Kéraskin Esthetics
  • Redken 
  • Matrix Essentials
  • PureOlogy Research
  • Shu Uemura Art of Hair
  • Lancôme
  • Giorgio Armani
  • Yves Saint Laurent
  • Biotherm
    • Diesel
      • Ralph Lauren
        • Kiehl's
          • Shu Uemura
            • Stella McCartney
              • Clarisonic
              • Ombrelle
              • Garnier
              • Maybelline
              • Essie
              • The Body Shop *cruelty-free company
              • Urban Decay *cruelty-free company
              Watch my video for more info: